Event Highlights
SATURDAY
12 October 2024
9 AM - 4 PM
The Westin Kuala Lumpur
199 Jalan Bukit Bintang, Kuala Lumpur, Malaysia
Days
Hours
Minutes
Seconds
SATURDAY
12 October 2024
9 AM - 4 PM
The Westin Kuala Lumpur
199 Jalan Bukit Bintang, Kuala Lumpur, Malaysia
Days
Hours
Minutes
Seconds
EVENT HIGHLIGHTS
Learning
With Insider access and knowledge sharing to the industry’s best practices, you’ll know exactly what next steps to take to maximise your marketing of business ROI.
Training
Experience hands-on practical training in our workshops with guidance from our instructors, getting valuable insights into real-world applications.
Networking
At our sessions, networking opportunities and workshops during the conference, you’ll be able to connect with the doctors, pharmacists, regulatory bodies and marketers changing the landscape of medical marketing
8 CPD Points will be provided
An Exclusive Event By
Powered By
Partner Hospital
Supported By
Keynote Speakers
Mr. Chin Keat Chyuan
Vice President of Association of Private Hospitals Malaysia (APHM)
President & Managing Director of KPJ Healthcare Berhad
Mr. Chin is the President and Managing Director of KPJ Healthcare Bhd and the Vice President of the Association of Private Hospitals Malaysia (APHM). With over 25 years in healthcare, he's been a driving force behind growth through strategic innovation and digital health technologies. He truly believes in innovation as the key to transforming healthcare's future. Recently, he completed a term as President of the Pharmaceutical Association of Malaysia (PhAMA), where he worked hard to improve access to innovative medicines.
Dr. Mahesh Appannan
Head of Digital Health,
Ministry of Health (MOH) Malaysia
Dr. Mahesh is a passionate advocate for digital health, data-driven strategies, and policymaking. He focuses on integrating technology and AI into public health, emphasizing evidence-based medicine. He led the development of the COVID-19 outbreak management system and the MySejahtera app, enhancing public health through technology and AI. His dedication to preventive medicine drives his efforts to revolutionize healthcare via digital transformation.
Notable Speakers
Dr. Lim Ing Kien
@dringky
Founder of Skynfyx Clinic
(World’s first digital skin clinic)
Dr. Ingky is a distinguished skincare expert with a social media following of over 1 million. He is renowned for his dedication to skincare education by simplifying complex dermatological concepts, making skincare approachable for all.
Dato' Dr. Tikfu Gee
@drtikfugee
Metabolic & Bariatric Surgeon at
Prince Court Medical Centre &
Sunway Medical Centre
Dato’ Dr. Tikfu Gee is known as one of the pioneers of bariatric surgery in Malaysia since 2009. He is a consultant general, robotic, bariatric and metabolic surgeon. Additionally, he maintains a significant presence on the TikTok platform, where he shares insights and information with his engaged audience of over 151,000 followers and 1.2 million likes.
Also Featuring...
Dr Malwinder Singh
@drmalwinder
Consultant Clinical Oncologist
Pantai Hospital Kuala Lumpur
Founder of The Bald Oncologist
Pantai Hospital Kuala Lumpur
Founder of The Bald Oncologist
Dr Maiza Tusimin
@dr.maiza
Consultant Obstetrician &
Gynaecologist, Fertility Specialist at
Prince Court Medical Centre
Gynaecologist, Fertility Specialist at
Prince Court Medical Centre
Dr Amanda binti Elli
(Dr Unicorn)
@dr_princessamandaelli
Medical Doctor & Aesthetics
Prinz Medical Clinic
Co-founder SetelDoc
Prinz Medical Clinic
Co-founder SetelDoc
Dr Azhar Ahmad
@doktoraz
Pharmaceutical Doctor,
Top 20 Linkedin Creators in Malaysia
Top 20 Linkedin Creators in Malaysia
Dr Reid Lim
Founder of HELF AI
Medical Doctor, deeply committed to revolutionising healthcare through AI
Vinayak Sri Ram
Partner, Rosli Dahlan Saravana Partnership
Registration and Welcome Coffee
9:00 AM - 9:30 AM
Attendees can grab coffee, network, and check-in.
Opening Keynote - Digital Trends in Healthcare Marketing
9:30 AM - 10:00 AM
Keynote speakers will discuss the latest trends and innovations in healthcare digital marketing. Join MOH Head of Digital Health Dr. Mahesh and Vice President of APHM Mr. Chin as they explore what digital transformation means for both the public and private healthcare sectors. As digital platforms continue to evolve, understanding the importance of the digital transformation process is crucial for healthcare organisations aiming to enhance their online presence and engage more effectively with their audience.
Panel Discussion - Navigating Regulatory Challenges
10:00 AM - 10:45 AM
A panel of experts will discuss how to overcome regulatory challenges in public and private healthcare marketing. This panel brings together a diverse group of experts to tackle one of the most pressing issues in healthcare marketing: navigating the complex regulatory landscape. Our panelists and industry regulators, will provide updates on advertisement regulations and offer valuable perspectives on effectively managing marketing activities within healthcare regulations.
Networking Break
10:45 AM - 11:00 AM
Light refreshments will be provided, offering attendees the opportunity to mingle and explore the digital photobooth for professional profile photos and Glambot shots.
Interactive Session: Live Social Media Challenges
11:00 AM - 12:00 PM
This session encourages attendees to create a short reel to share their experiences, insights, and key takeaways using conference hashtags. It will include pop quizzes showcasing the top social media challenges and tips to overcome them. Prizes will be awarded for the most creative digital marketing reels featuring the conference, MCA, and the sponsors.
Lunch Informal discussions, networking and connecting with sponsors.
12pm - 1.00pm
Sponsor Panel Session:
Introduction of Viatris Connect HCP Portal (12:30-1:00 PM)
Introduction of Viatris Connect HCP Portal (12:30-1:00 PM)
Social Media Advertising Workshop:
1:00 PM - 2:30 PM
In this hands-on workshop, attendees will gain practical skills in setting up and managing social media advertising campaigns specifically for healthcare organizations. Topics covered will include personal branding, audience targeting, ad creatives and strategies, successful case studies of social media campaigns, and the use of AI technology in digital marketing.
Afternoon Break, Snacks and networking.
2:30 PM - 2:45 PM
Afternoon Break, Snacks and networking.
Case Study Presentations: Successful Healthcare Influencers
2:45 PM - 4:00 PM
Through compelling narratives, attendees will learn how these influencers have successfully leveraged their expertise and online platforms to influence public health conversations and behaviors. Each presentation will delve into the strategies these influencers used to build their audiences, engage with followers, and make a meaningful impact in the healthcare community.
Closing Remarks & Awards
4:00 PM - 4:30 PM
An opportunity for attendees to unwind, network, and share their thoughts on the day.
1. Award presenting (Games)
2. Summarise key takeaways
3. Address audience questions
4. Participants feedback survey
5. Encourage further networking
1. Award presenting (Games)
2. Summarise key takeaways
3. Address audience questions
4. Participants feedback survey
5. Encourage further networking
Copyright © Medical Channel Asia 2024.
All rights reserved.
The contents on Medical Channel Asia are for general educational purposes only.
It is not intended to be a substitute for professional medical advice, treatment, or diagnosis.
See additional information.
The contents on Medical Channel Asia are for general educational purposes only.
It is not intended to be a substitute for professional medical advice, treatment, or diagnosis.
See additional information.
