On 11 August 2024, the Director of Nutrition and Maternal and Child Health, dr. Lovely Daisy, MKM, announced that this regulation prohibits the promotion of formula milk, which is stipulated in Article 33, as part of efforts to increase the success of exclusive breastfeeding in Indonesia. The regulation adopts the International Code of Marketing of Breast-milk Substitutes that has been introduced by the World Health Organisation (WHO) since 1981.
