More Than Skin Deep
More Than Just an Itch
Atopic dermatitis, or eczema, is a chronic condition with invisible consequences – on sleep, relationships, and mental health.
This is what chronic itch feels like...
Whether you live with eczema or care for someone who does, the challenges are real.
These shared experiences reveal just how deeply chronic itch affects everyday lives of patients.

The itch is from within. Unbearable.
Anonymous
Patient with eczema
Constant itch — the patient keeps scratching the area until it becomes a wound and eventually bleeds.Constant distraction when the affected areas itch, and a sense of dread because you expect the itch to return once the medication wears off.
Anonymous
Patient with eczema
Constant itch - the patient keeps scratching the area until it becomes a wound and eventually bleeds.
R.T
Parent of patient with eczema
Must scratch until it bleeds and the skin comes off, just to relieve the itch.
G.L
Patient with eczema
I want to crawl out of my skin… When it starts, it’s hard to concentrate on what I’m doing.
W.W
Patient with eczema
It comes suddenly, it’s disturbing, and it hinders sleep at night.
J.C.
Patient with eczema
The itch is from within. Unbearable.
Anonymous
Patient with eczema
Constant distraction when the affected areas are itching, and sense of dread because you expect the itch to return once the medication wears off
Anonymous
Patient with eczema
Constant itch, the patient will be scratching on the spot which it becomes wound and eventually bleed.
R.T
Parent of patient with eczema
Must scratch until it bleeds & skin off to remove the itch
G.L
Patient with eczema
I want to craw through my skins...When it starts, it's hard to concentrate on what I'm doing.
W.W
Patient with eczema
It comes suddenly. It's disturbing. It hinders sleep at night.
J.C.
Patient with eczema
How Itch Happens and Persists
Behind every itch is a complex chain of biological reactions. Understanding the science helps us see why eczema is not just a surface problem – it is a cycle that reinforces itself.
The Itch Begins
In patients with atopic dermatitis, the skin barrier is compromised, leading to dryness and inflammation. This irritation activates sensory nerve fibres in the skin, which send itch signals to the brain. Unlike a normal itch that fades quickly, this itch is persistent and harder to ignore.
Scratching for Temporary Relief
When we scratch, we temporarily block itch signals by stimulating pain receptors, creating a fleeting sense of relief. However, this relief is short-lived. Scratching damages the skin further, making it more vulnerable to infections and triggering more inflammation.
A Vicious Cycle
As the skin becomes more inflamed and damaged, the nerve endings become even more sensitive. This intensifies the itch, leading to more scratching, and the cycle continues.
Over time, this can lead to thickened skin (lichenification), scarring, sleep disruption, and emotional distress.

The Itch Begins
In patients with atopic dermatitis, the skin barrier is compromised, leading to dryness and inflammation. This irritation activates sensory nerve fibres in the skin, which send itch signals to the brain. Unlike a normal itch that fades quickly, this itch is persistent and harder to ignore.

Scratching for Temporary Relief

A Vicious Cycle
There is hope beyond creams and coping
For many adults with moderate to severe eczema, chronic itch does not resolve on its own. Fortunately, medical advances now offer effective ways to manage symptoms and improve quality of life.
Emollients & barrier repair
Strengthens the skin barrier and locks in moisture to reduce dryness and irritation.
Topical steroidal & non-steroidal anti-inflammatory topical medication
Targets skin inflammation to relieve redness, swelling, and itch at the source.
Phototherapy
Uses controlled UV light to calm inflammation and improve skin condition over time.
Immunotherapy
Modulates the immune system to address the underlying causes of severe or persistent eczema.

Emollients & barrier repair
Strengthens the skin barrier and locks in moisture to reduce dryness and irritation.

Topical steroidal & non-steroidal anti-inflammatory topical medication

Phototherapy

Immunotherapy
Meet someone who lived with years of silent suffering from chronic itch, and finally found a path forward with the right care.
Resources & Reads
From expert commentary to medical insights, we have curated resources to help you understand and navigate the ups and downs of chronic itch.
Videos
Videos
Articles

The Never-Ending Itch: Living With Atopic Dermatitis
The itch-scratch cycle is more than a bad habit – it is a physiological loop that traps millions with atopic dermatitis. Now, science is breaking

Gut Health Meets Skin Health: The Role of Probiotics in Eczema
Eczema impacts millions globally – could the answer lie in your gut? Emerging studies on probiotics suggest new possibilities. Here’s how balancing gut bacteria might

Can Pulsed Dye Laser Really Help Rosacea? A Doctor Weighs In
Struggling with persistent rosacea symptoms like redness or flushing? Dr. Paul Yow explains how pulsed dye laser (PDL) can help reduce visible blood vessels and

Understanding Common Childhood Conditions: Insights Paediatrician Dr Mohana
Recognising and understanding childhood conditions can help in managing them effectively. Dr Mohana, a paediatrician with a subspecialty in paediatric allergy and immunology, recently discussed
Articles

The Never-Ending Itch: Living With Atopic Dermatitis
The itch-scratch cycle is more than a bad habit – it is a physiological loop that traps millions with atopic dermatitis. Now, science is breaking the vicious itch-scratch cycle.

Gut Health Meets Skin Health: The Role of Probiotics in Eczema
Eczema impacts millions globally – could the answer lie in your gut? Emerging studies on probiotics suggest new possibilities. Here’s how balancing gut bacteria might help relieve inflammation and improve

Can Pulsed Dye Laser Really Help Rosacea? A Doctor Weighs In
Struggling with persistent rosacea symptoms like redness or flushing? Dr. Paul Yow explains how pulsed dye laser (PDL) can help reduce visible blood vessels and improve your skin’s appearance. Could

Understanding Common Childhood Conditions: Insights Paediatrician Dr Mohana
Recognising and understanding childhood conditions can help in managing them effectively. Dr Mohana, a paediatrician with a subspecialty in paediatric allergy and immunology, recently discussed some of the most prevalent
Your Voice Matters!
We are building a collection of stories from people living with eczema and their loved ones.
By sharing your journey, you can help others feel seen, supported, and less alone.




