Known for her surreal “make-up mukbangs,” Guava Beauty’s death stirs speculation amongst netizens.
Guava Beauty, a 24-year-old Taiwanese influencer best known for her viral “make-up mukbang” videos where she theatrically ate beauty products, has died suddenly, sparking grief and speculation across Asia.
With over 12,000 followers on one platform, Guava Beauty carved out a niche following for her unusual “make-up mukbang” videos – a twist on the popular mukbang genre, where creators typically eat large quantities of food on camera.
In her case, she creatively “sampled” non-edible items like lipsticks, blushers, face masks, and cotton pads.
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In a video dated November 13 2024, she applied a jelly-like blush to her cheeks before scooping it up with a fork and eating it on camera. “If you dare recommend it, I dare to eat it,” she captioned.
On tasting the product, she commented: “It is crispy, like agar jelly. Sorry, but it tastes terrible.”
Critics Clash Over Content Safety
While her videos drew attention for their shock factor and aesthetic creativity, they also raised safety concerns. Some viewers, particularly on mainland Chinese platforms, criticised the content for potentially misleading younger audiences into thinking cosmetics were safe to ingest.
“Will a young child see you and imitate you, if anything happens their parents can sue you.” one comment read. “I suggest you put a warning in the video…”
Others were quick to defend Guava Beauty’s actions “What does a young child have to do with me? Am I his mom or dad? I can’t care.”
Her last video was followed by a quiet change to her profile bio on May 24, which read: “遠走高飛登出人間🧚🏻♀️啟程新旅途✈️💞 ⚠️暫停所有商業合作⚠️”
“Logging out from the world. Setting off on a new journey. All business collaborations are suspended.”
Shortly after, her family released an official statement on her account confirming her death. They wrote:
“It is with deep sorrow that we inform you that our treasured girl of beauty-product mukbangs, Guava Beauty, put down her brushes and flew off to start a new channel in heaven on May 24, 2025.
Thank you to everyone who ever liked, commented, and laughed with her. She truly cherished it all. Maybe when we meet again, she will be unboxing angel-exclusive make-up for her celestial mukbang.”
The post quickly became a lightning rod for speculation. Some online users theorised that chemical poisoning may have been involved. Others suggested a possible heart condition or unrelated health issue. The change to her profile bio also left some wondering if her death may have been intentional. No official cause of death has been released at the time of reporting.
Tributes from fans have poured in across platforms, with many expressing disbelief and sadness.
“I cannot believe it,” one wrote. “But I know Guava Beauty will be the most beautiful mukbang angel in heaven.”
Guava Beauty’s Friend Addresses Speculation
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Amid widespread speculation regarding the cause of Guava Beauty’s death, Instagram user @chinglu__24 took to her platform to address the rumors.
Allegedly as Guava Beauty’s close friend, she clarified that medical evaluations had ruled out any connection between Guava Beauty’s health issues and her cosmetic sampling.
“First of all, in the early days of hospital admission, we have confirmed with the hospital for the first time, and the medical team has clearly ruled out any possibility related to the “food cosmetics” she had been ingesting.” she said
Chinglu_24 also emphasised that Guava Beauty had always explicitly warned against consuming cosmetics and approached her content with responsibility and caution.
“She is responsible to the audience and is very cautious about the content. In response to the ongoing personal attacks, lies, and even malicious mockery, these comments have caused tremendous emotional stress and harm to her family and our close friends.” Chinglu_24 stated. “We ask everyone to stop all malicious speculation and stigma.”
Mukbang Culture
Mukbang content has long been a cultural phenomenon in East Asia. While originally focused on food, the genre has evolved to include quirky variations — often providing viewers with emotional comfort or escapist entertainment.
For some, particularly young women, such videos offer a vicarious way to enjoy indulgences they might avoid due to diet culture or health concerns.
